May 16, 2003
Beacon, Dia foundation make a perfect match
By Maeleeke Lavan
Poughkeepsie Journal
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Dia:Beacon
Hours: Thursday-Monday, 11 a.m.-6 p.m., through Oct. 14;
Oct.15-April 14, Friday-Monday, 11 a.m.-4 p.m. Bookshop and
cafe open at 10:30 a.m.
Admission: $10; $7, students and seniors; under 12,
free.
Information: Call (845) 440-0100.
Web site: www.diaart.org
Artists represented: Includes a collection of 23
artists noted primarily for works from the 1960s and 1970s.
Size: The museum contains 292,000 square feet of exhibition
space. Facility is larger than the Guggenheim Museum, the
Whitney Museum and Museum of Modern Art.
Location: Dia:Beacon sits on 31 acres along the Hudson
River.
Timetable: Dia officials announced interest in the
former Nabisco packing plant in 1999. Less than four years
later, the facility is opening.
Cost: $25 million for the project, including consultants,
architects, construction and staff; more than $30 million
for environmental cleanup. $5 million was raised in endownments.
The art: priceless.
Employees: Approximately 30.
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Though it wasn't the first choice of Dia principals, the City of Beacon
has become nothing short of a perfect fit for the contemporary art
museum's new venture.
''If you look back a little in history, the Hudson Valley
was always an attractive place for art,'' Michael Govan, Dia's director,
said. ''Artists have always been drawn to its natural beauty.''
Widely known is the story of how Govan first saw the former
Nabisco plant while piloting a private plane, but it wasn't until sometime
later that he knew Dia belonged there.
When Govan walked into the 74-year-old building for the
first time, it was literally a matter of minutes before he understood
the building was destined to house one of the art foundation's permanent
collections.
''It's hard to just pick a location,'' Govan said. ''The
buildings Dia requires are few and far between to try and find, but when
I walked in the building, I realized it was extraordinary.''
Its size, gritty industrial character and structure were
a perfect match for some of Dia's larger installations.
Locally, officials had an idea of the amazing impact the
internationally known arts institution could have. But as work on the
building progressed, the true potential became clear.
Like a budding romance, the tentative connection between
Dia and local officials -- who were relatively unfamiliar with one another
at first -- blossomed into a relationship that should prove beneficial
for both.
The city's Main Street had been lagging for years and was
just beginning to show signs of life when Dia announced its intention
to settle in Beacon.
''We were moving along, progressing slowly and coming back
to life,'' Mayor Clara Lou Gould said. ''When the announcement was made
about Dia, it kicked into high gear.
Gould said her office began to get phone calls from people
-- many with no connection to the art world -- interested in moving to
''a beautiful area where an art museum was coming.''
As word spread and all entities became familiar with one
another, it was clear that Dia wanted to be in a community with potential,
and the community in turn would do all it could to welcome a new partner.
Diverse economy
Dutchess County Executive William Steinhaus was one of many
who helped sell Beacon and the county to its potential client. The idea
of making the county's economy as diverse as possible, including through
arts and tourism, will ultimately benefit residents, he said.
''I really wanted to diversify the county and make our business
center multi-dimensional,'' Steinhaus said. ''Dia meets that vision of
a multi-dimensional economy.''
Adding to the visible layers of opportunity was the chance
for Dia to partner with the Beacon school district.
In 2002, Dia started a pilot program with Beacon High School
students to teach them about contemporary art.
That program has grown into an interactive and ongoing relationship
with the school district.
''They've really been a good community member and they've
done that from the start,'' Gould said. ''It isn't that they're coming
in and asking for anything; they're working with the community ...''
Relevant Web link: More coverage of the Fisher Center for Performing Arts
is available at http://www.poughkeepsiejournal.com/projects/dia
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